Being fast takes time
From natural rubber to our highly technological tires
Introduction
Pirelli commissioned photographer Alessandro Scotti to illustrate the company's commitment to sustainable management of the supply chain in Thailand and Indonesia. This initiative aims to preserve forests, protect biodiversity, and promote sustainable development.
The product: an interactive digital environment that blends images, infographics, and long-form text in an engaging and visually appealing manner, with a strong focus on user experience (UX).
User Experience
A digital storytelling platform with an innovative approach to mixed media, seamlessly combining beautiful black-and-white photography, videos, an original soundtrack, maps, animations, and long-form articles. The platform guides visitors through the fascinating journey of tyre creation from natural latex, while also showcasing Pirelli's commitment to sustainability.
Users enjoy the freedom to tailor their experience, either by following the suggested storytelling path or creating their own route skipping sections and diving deeper into in-depth content as they choose.
Results
From White to Black Project
