agency
XISTER
client
Terna
product
Website
role
UX/UI Design / Web Design
Webpage promoting the “Driving Energy” photo contest, with countdown timer and images of energy sources like wind turbines and cables.
	
Silhouettes of wind turbines stand against a starry night sky with the Milky Way visible. Below, city lights glow with a greenish hue near the horizon, creating a striking contrast with the dark landscape.
A glowing vintage-style light bulb illuminated among several unlit bulbs lying on a wooden surface.A tall metal electricity pylon with power lines is shown in silhouette against a vibrant yellow and blue sky during sunset.

Premio Terna

Cameras on Driving Energy

Introduction

The Driving Energy 2022 Award is a photography competition promoted by Terna, the Italian company that manages the national electricity grid. The main objective of the award is to enhance photography as a means of artistic expression and as a tool to illustrate the relationship between energy, innovation, and sustainability.

The goal: design an engaging website for a photography competition, showcasing energy, innovation, and sustainability, with a smooth user experience, clear contest flow, high accessibility, and a modern UI aligned with Terna's branding.

Premio Terna full page website
Premio Terna full page website
	
A person wearing a red beanie, black leather jacket, and gray hoodie is outdoors holding a camera up to their face, focusing on taking a photo with a blurred natural landscape in the background.

User Experience

The user experience (UX) is optimized with an easy-to-follow flow, featuring a step-by-step "Come Funziona" guide for a smooth journey and clear sign-up process, while engaging and inclusive content, such as "Mostra il tuo talento," invites professionals, semi-professionals, and amateurs to partecipate.

The design is responsive, mobile-friendly, and accessible, with a grid structure that adapts to various screen sizes and legible fonts and contrasting colors that meet WCAG accessibility standards.

A tablet displaying the "Driving Energy" photography competition website by Terna.

Show your talent

"Mostra il tuo talento," invites a diverse range of participants, from professionals to semi-professionals and amateurs, ensuring that the competition is accessible to all skill levels. By using welcoming language, the content creates an open environment where everyone feels encouraged to showcase their talent, fostering a sense of community and creativity. This inclusive approach not only broadens the competition’s reach but also celebrates the varied perspectives and abilities of all participants.

The jury

The jury introduction provides a solid overview of the judges, but incorporating clickable profiles with expanded bios would enhance the credibility of the panel. Featuring important names from various fields would not only lend authority to the competition but also showcase the diverse expertise and perspectives that each judge brings.

Website section titled "How it Works" with details on participation.
Website section titled "How it Works" with details on participation.

The jury

The jury introduction provides a solid overview of the judges, but incorporating clickable profiles with expanded bios would enhance the credibility of the panel. Featuring important names from various fields would not only lend authority to the competition but also showcase the diverse expertise and perspectives that each judge brings.