Peroni
new website of the Italian beer brand
Introduction
Founded in 1846, Peroni is an iconic Italian beer brand, celebrated for its heritage, quality ingredients, and unmistakable taste. With over 175 years of brewing excellence, it embodies Italian craftsmanship and a passion for great beer.
The product: The new website of the Italian beer brand centers on a complete redesign, with a fresh layout and refined content structure to elevate the brand's premium image.
Peroni.it serves as the brand’s primary digital asset, featuring a modern design and an innovative responsive framework.The platform provides an immersive experience, showcasing Peroni’s diverse beer selection, heritage, food recipes, and videos.
User Experience
One of the main goals behind the Peroni project was to show how well beer and food can go together. It’s a growing trend in Italy, and tapping into it was a smart way to make the experience more engaging for users.
Recipes are matched with specific beers, creating a narrative around authenticity, craftsmanship, and the genuine “Made in Italy” essence. By integrating these elements into the digital experience, the platform adds real value for users while reinforcing the brand’s identity through storytelling and sensory engagement.
Logotypes and Digital Campaigns
My collaboration with Peroni lasted for more than three years, during which I had the pleasure of designing and developing a wide range of creative materials, from campaigns to gamification projects and brand assets like logos.
One of the highlights was Cuore Peroni, a highly successful gamification initiative that ran for three editions. The logo was designed to reflect the deep passion and shared values at the heart of the Peroni brand.
In Cucina Con Chef Rubio
The Tinexta website features a modern, sleek design with dark-themed backgrounds, high-quality images, dynamic elements like graphs and digital overlays, and contrasting white text to enhance readability and create a tech-savvy, innovative impression.
In Cucina Con Chef Rubio
The Tinexta website features a modern, sleek design with dark-themed backgrounds, high-quality images, dynamic elements like graphs and digital overlays, and contrasting white text to enhance readability and create a tech-savvy, innovative impression.
In Cucina Con Chef Rubio
The Tinexta website features a modern, sleek design with dark-themed backgrounds, high-quality images, dynamic elements like graphs and digital overlays, and contrasting white text to enhance readability and create a tech-savvy, innovative impression.
